Shirt sponsor cheers football club’s finance deal
No ‘war of the roses’ in this sporting cross-border partnership
A vital refinancing deal for iconic Lancashire football club Accrington Stanley has been welcomed by its Yorkshire-based shirt sponsor PlasticBoxShop.
A founder of the Football League, Accrington Stanley has made a good start to its latest campaign on the pitch, but its financial situation has been precarious for several years.
Earlier this year it received a vital pre-season boost when PlasticBoxShop – the UK’s leading online retailer of plastic box storage solutions – became its new shirt sponsor as part of a deal worth £200,000 to the club. That deal also involved one of PlasticBoxShop’s key suppliers, box manufacturer What More UK, taking over as Stanley’s stadium sponsor for the new season.
Now What More UK – which manufactures PlasticBoxShop’s bestselling “Wham” brand products – has agreed a major refinancing deal with Accrington Stanley. Subject to approval by the Football League, it will clear £1.2m. of old debt and inject around £600,000 of new working capital into the club.
“It’s an outstanding deal for Accrington Stanley and as their shirt sponsor I am absolutely delighted for the club,” said Gary Lyons, founder of PlasticBoxShop.
“As a business we have a longstanding partnership with What More UK and its MD Andy Holt – in fact it was through them that we secured the shirt sponsorship deal. They are a young, dynamic company who get things done and their strengthened involvement with Accrington Stanley can only be good for the club.
“They may be one of the smallest clubs in the league, but they’ve just had the biggest cash injection in their history and with Andy Holt and his Wham team looking after the club’s business affairs, the future is bright.”
Based in Northallerton, North Yorkshire, PlasticBoxShop wasn’t an obvious choice of shirt sponsor for the iconic Lancashire club, but football fan Gary Lyons says he has become a keen follower of Stanley’s fortunes since the shirt sponsorship deal.
It also brought an added bonus for Leven Athletic, the U-13’s squad which Gary’s son Nathan turns out for in the Teesside Junior Football Alliance. They now play in a red and white striped kit which is an exact replica of Accrington Stanley’s home strip, right down to the PlasticBoxShop logo.
PlasticBoxShop’s brand ambassador, American ‘Storage Hunters’ TV star Jesse McClure, has also become involved with the club through the sponsorship deal. Recently he presented Accrington Stanley’s kit man with a selection of plastic boxes to help bring some order to the team’s changing rooms and the players’ kit.